Utilities and Energy Traders in Brazil
The Brazilian power market is on the verge of a structural shift.
As the electric sertor opens and more consumers gain freedom of choice, traditional energy supply will no longer be enough to defend margin, market share and brand relevance. This is where Brasilienergie comes in.
We can deliver unique value if you:
Want to launch home smart energy offers
You see the need to go beyond kWh and regulated tariffs – offering HEMS-based services, PV + battery bundles, demand-side management (DSM) programs and dynamic tariffs for residential and small business customers.
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You want products that genuinely help customers manage their bills, use their rooftop solar better, and increase comfort and reliability at home.
Need to skip the learning curve
Europe has more than 25 years of experience in fully liberalised retail power markets, including mature ecosystems of HEMS, flexibility, aggregation and digital energy services.
Instead of reinventing the wheel, you want to import what already works, adapt it to Brazilian regulation, tariffs and customer behavior – and avoid burning years and money on poorly designed pilots.
Look for new revenue streams and deeper customer loyalty
With millions of rooftop solar systems and growing interest in storage and efficiency, you know there is space for:
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recurring subscription revenue (energy-as-a-service, monitoring, protection, comfort);
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margin from PV, batteries and smart devices management; and
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lower churn through services that lock in the relationship with the customer, not just the meter.
What do we deliver for Brazilian Utilities and Energy Traders aiming to expand into the low-voltage segment (residential and small commercial)?
Brasilienergie designs and runs end-to-end programs that combine:
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HEMS – to automatically monitor, control and optimise home energy use;
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PV & batteries – to turn generation and storage into value, not only hardware;
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DSM – to shape demand, reduce peak costs and prepare for future flexibility markets;
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Dynamic tariffs – to align customer behaviour with system costs and create win–win economics.
We don’t just recommend these concepts, we:
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Co-design the business model with your teams (target segments, offers, pricing, risk sharing).
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Select and integrate European and local technology partners that fit your strategy and IT reality.
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Launch pilots with real customers, in your territory, under your brand.
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Operate and optimise the program together, tracking KPIs such as margin per customer, adoption rate, churn, satisfaction and impact on the grid.
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