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Residential demand-side management: the fastest, cheapest transition tool we’re not using
Residential demand-side management shifts loads, cuts peaks, and delivers verified savings—turning HEMS automation into the cheapest, fastest lever of the energy transition.

Marcellus Louroza
Jan 152 min read


HEMS at the Edge: The Fastest, Cheapest Energy Efficiency We’re Not Using
HEMS energy efficiency turns household automation into measurable grid value—shifting loads, cutting peaks, and delivering verified savings without new plants or heavy capex.

Marcellus Louroza
Jan 122 min read


Energy Data Monetization in Brazil: turning terabytes into value in a liberalized Brazilian Energy Sector - BES
Energy data monetization will drive the next winners in Brazil’s liberalized power market, turning smart-meter and HEMS data into everyday services, bundles, and measurable value.

Marcellus Louroza
Dec 22, 20252 min read


Brazil Free Energy Market: Why Low-Voltage Choice Will Scale with UX and Incentives
Brazil free energy market is arriving for low-voltage users. Brazil free energy market success will hinge on UX-centric offers that automate choices and certify real savings.

Marcellus Louroza
Dec 16, 20252 min read


Career adaptability: riding the waves from mainframe to AI and the energy transition
Career adaptability is the skill that turns tech disruption into advantage—from mainframes to smartphones, and now AI and the energy transition. A practical, execution-first playbook for learning fast and shipping real outcomes.

Marcellus Louroza
Dec 12, 20252 min read


Energy Cloud Brazil: why cloud-native platforms will make liberalization work
Energy cloud Brazil will define who scales in a liberalized market. Energy cloud Brazil aligns cloud-native EMS, P2P trading and dynamic tariffs to turn flexibility into a tradable asset.

Marcellus Louroza
Dec 10, 20252 min read


Brazil free electricity market: ACL opening creates a once-in-a-generation window
Brazil free electricity market moves from bill to reality with MP 1.304/2025. Brazil free electricity market expansion enables supplier choice for 89M users with Supplier of Last Resort safeguards.

Marcellus Louroza
Dec 10, 20253 min read


Energy SaaS: Turning Kilowatts into Data Streams
Energy SaaS is redefining how value is created in power markets. Energy SaaS shifts focus from hardware to cloud services that forecast, optimize and settle energy in real time.

Marcellus Louroza
Dec 8, 20252 min read


HEMS Operating System: The OS of the Decentralized Grid
HEMS operating system is emerging as the orchestration layer of decentralized energy. HEMS operating system unifies AI, blockchain, tariffs and devices so homes trade, store and use power autonomously.

Marcellus Louroza
Dec 5, 20252 min read


Telco Energy Platforms: The Next Growth Curve for Connectivity Players
Telco energy platforms are emerging as the next growth engine. Telco energy platforms align utilities, HEPs and networks to turn connectivity into daily household value.

Marcellus Louroza
Dec 3, 20252 min read


Energy SaaS for HEMS: One App, Real Savings, Less Hassle
Energy SaaS makes home energy simple. Energy SaaS turns HEMS into one service that coordinates solar, batteries, EV charging and heating to cut costs automatically.

Marcellus Louroza
Dec 1, 20252 min read


Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.

Marcellus Louroza
Nov 28, 20252 min read


HEMS Cybersecurity: The Hidden Weak Spot of the Smart Home
HEMS cybersecurity is often overlooked in connected homes. HEMS cybersecurity must be built in so automation stays safe, private and reliable as devices and cloud platforms scale.

Marcellus Louroza
Nov 26, 20252 min read


AI in HEMS: From Reactive Bills to Proactive Energy
AI in HEMS turns home energy from reactive to predictive. AI in HEMS uses machine learning to plan charging, heating and storage before the user even thinks about it.

Marcellus Louroza
Nov 24, 20252 min read


HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.

Marcellus Louroza
Nov 21, 20252 min read


Forced Energy Transition: lessons from history, markets, and policy
Forced energy transition debates often miss commercial fundamentals. Forced energy transition framed around intermittent supply struggles when availability, reliability and affordability are misaligned with demand.

Marcellus Louroza
Nov 19, 20252 min read


Energy Transition, Not an App Update: Lessons from Real Transitions
Energy transition is not an instant upgrade; energy transition is a long, iterative shift marked by trade-offs, learning and system constraints.

Marcellus Louroza
Nov 12, 20252 min read


Shackleton Leadership: Courage, Discipline, and Team Judgment for Modern Executives
Shackleton leadership still guides turbulent markets. Shackleton leadership shows how courage, discipline, and team judgment turn uncertainty into action while protecting people, morale, and mission.

Marcellus Louroza
Nov 7, 20252 min read


Home Energy Platforms: HEPs to Telcos — Don’t Wait, Partner Now
Home energy platforms are where telcos turn connectivity into revenue. Home energy platforms bundle solar, EVs, heat pumps, meters and AI so households save money, shift load, and help the grid.

Marcellus Louroza
Nov 3, 20252 min read


Brazil energy liberalization: lessons from Europe for a resilient transition
Brazil energy liberalization is at an inflection point as the free market opens to all users. Brazil energy liberalization can leverage Europe’s playbook to build a balanced, tech-enabled ecosystem.

Marcellus Louroza
Oct 30, 20252 min read
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