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PV Systems


Energy SaaS: Turning Kilowatts into Data Streams
Energy SaaS is redefining how value is created in power markets. Energy SaaS shifts focus from hardware to cloud services that forecast, optimize and settle energy in real time.

Marcellus Louroza
Dec 82 min read


Energy SaaS for HEMS: One App, Real Savings, Less Hassle
Energy SaaS makes home energy simple. Energy SaaS turns HEMS into one service that coordinates solar, batteries, EV charging and heating to cut costs automatically.

Marcellus Louroza
Dec 12 min read


Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.

Marcellus Louroza
Nov 282 min read


HEMS Cybersecurity: The Hidden Weak Spot of the Smart Home
HEMS cybersecurity is often overlooked in connected homes. HEMS cybersecurity must be built in so automation stays safe, private and reliable as devices and cloud platforms scale.

Marcellus Louroza
Nov 262 min read


HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.

Marcellus Louroza
Nov 212 min read


Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.

Marcellus Louroza
Oct 125 min read


Telcos in Energy: How Connectivity Giants Win the Home Energy Platform Race
As households adopt PV, batteries, EVs and smart tariffs, telcos in energy can turn identity, billing, and connectivity into the backbone of home energy platforms—partnering with leading HEMS/VPP software to capture recurring revenue.

Marcellus Louroza
Oct 72 min read


How Prosumers Are Powering the Future of Distributed Energy Resources (DER)
Distributed Energy Resources (DER) are empowering prosumers to lead the clean energy transition. With HEMS, AI, and blockchain, homes are becoming microgrids that generate, optimize, and trade energy in real time.

Marcellus Louroza
Sep 282 min read


The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


Energy Management System in Brazil: From Smart Gadgets to Real Savings
Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.

Marcellus Louroza
Aug 123 min read


SEB liberalization: Brazil’s next trillion-reais opening for energy services and prosumers
Brazil is entering a new market-opening cycle. SEB liberalization can surpass the 1990s telecom surge by unlocking investment, competition, and advanced energy services for 89 million electricity customers, with distributed solar and storage at the core.

Marcellus Louroza
Aug 53 min read


SEB liberalization: why Brazil’s power-market opening dwarfs past booms
Brazil’s power market is opening at the same time GDP expands 3–4% annually, creating a once-in-a-generation window for storage, EMS, grid digitalization, and retail innovation. Early movers in SEB liberalization can lock in standards, customer relationships, and long-term contracts.

Marcellus Louroza
Aug 33 min read


SEB liberalization in Brazil: from 89M consumers to a multi-million prosumer economy
Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.

Marcellus Louroza
Jul 312 min read


BES liberalization in Brazil: why Europe should act before the rules harden
Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.

Marcellus Louroza
Jul 290 min read


Home Energy Management System (HEMS): From Fragmentation to a Scalable, Open Ecosystem
Residential energy is a scale game. This article shows how a home energy management system—built on open standards, simple UX, and cross-industry partnerships—can cross the adoption chasm and unlock mass-market savings and flexibility.

Marcellus Louroza
Jul 12 min read


P2P Energy Trading and Utilities: From Centralized Operators to Distributed Platform Enablers
Decentralization is flipping the utility model. This article explains how p2p energy trading and DER platforms let utilities evolve into market enablers—operating trusted infrastructure, monetizing flexibility, and accelerating renewables.

Marcellus Louroza
Jun 222 min read


Peer-to-Peer Energy Trading: Empowering Prosumers and Decentralizing Markets
Neighborhood energy exchanges are moving from pilots to policy. This article shows how peer-to-peer energy trading cuts bills, boosts renewable self-consumption, and strengthens local grids—when paired with open standards and clear rules.

Marcellus Louroza
May 252 min read
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