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Corporate Life
Here I share with you stories of my career experience so that you don't make the mistakes that I did.


Career adaptability: riding the waves from mainframe to AI and the energy transition
Career adaptability is the skill that turns tech disruption into advantage—from mainframes to smartphones, and now AI and the energy transition. A practical, execution-first playbook for learning fast and shipping real outcomes.

Marcellus Louroza
6 days ago2 min read


Shackleton Leadership: Courage, Discipline, and Team Judgment for Modern Executives
Shackleton leadership still guides turbulent markets. Shackleton leadership shows how courage, discipline, and team judgment turn uncertainty into action while protecting people, morale, and mission.

Marcellus Louroza
Nov 72 min read


The pitch isn’t the slides—it’s the psychology
This article explains how pitch psychology, frame control, status dynamics, and curiosity loops—popularized by Oren Klaff—turn dense decks into decisive yeses, with practical steps and links.

Marcellus Louroza
Aug 292 min read


Energiewende realism: beyond slogans to a workable energy mix
A career across telecom and power taught me this: technology shifts only stick when economics and reliability line up. Energiewende realism asks us to pair renewables with firm power, storage, and sound market design—so the lights stay on as costs fall.

Marcellus Louroza
Jul 122 min read


Navigating Managerial Challenges
Text describing managerial challenges. Situations found in corporate organization where direct managers have impact on people's performance.

Marcellus Louroza
May 5, 20241 min read


Work hard, work smart
Work hard, work smart: people and tasks management.

Marcellus Louroza
May 5, 20242 min read


Can you really spot a FOX?
Identify the FOX, the person in the center of the power in an organization is fundamental to be succeeded.

Marcellus Louroza
Apr 29, 20241 min read


The corporate game is about people! H2H (Human to Human).
Relationship is the base to perform fast and secure sales, with lesse effort and cost. H2H - Human to Human.

Marcellus Louroza
Apr 28, 20241 min read


Pitching as a professional
Pitch is a science that can be learned to be smartly used when selling product, business and ideas.

Marcellus Louroza
Apr 24, 20241 min read


Accept defeat
Keep calm and do your best: a personal story of stress and control regain of life.

Marcellus Louroza
Apr 14, 20243 min read


Success is built at night!
Success is built at night: Determination is discipline to achieve personal goals.

Marcellus Louroza
Apr 13, 20242 min read


Reinventing your business
Reinventing yourself: examples of companies which fail to change themselves to survive in the competitive market.

Marcellus Louroza
Apr 11, 20243 min read


Corporate Intelligence
Importance of mentoring to acquire corporate intelligence in a big organization.

Marcellus Louroza
Apr 11, 20241 min read


BHAG & IKIGAI
Utilizing BHAG & IKIGAI to identiy companies to work for.

Marcellus Louroza
Apr 10, 20241 min read


My journey into the rise and fall of Nokia
My journey into the rise and fall of Nokia: a personal experience during an outstading 12 year work.

Marcellus Louroza
Apr 9, 20243 min read


HMD & Nokia are coming back
Nokia coming back trough HMD.

Marcellus Louroza
Apr 9, 20241 min read


From selling-box to selling-service
A brief approach about the difficulty with organizations selling physical products to sell digital services.

Marcellus Louroza
Apr 4, 20241 min read


The Selling Fox
An outstanding selling book to long sales cycle inside complex corporation, describing the influencers and decision-makers actors.

Marcellus Louroza
Apr 3, 20241 min read


P2P Energy Trading in Austria
A summarized description on eFriends. The Austrian operator offering P2P energy trading.

Marcellus Louroza
Apr 2, 20241 min read
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