top of page

Energy Transition
Here I comment on technologies, projects, businesses, expert opinions, political impact, regulatory aspects and my personal views on energy transition.


Energy Cloud Brazil: why cloud-native platforms will make liberalization work
Energy cloud Brazil will define who scales in a liberalized market. Energy cloud Brazil aligns cloud-native EMS, P2P trading and dynamic tariffs to turn flexibility into a tradable asset.

Marcellus Louroza
Dec 102 min read


Telco Energy Platforms: The Next Growth Curve for Connectivity Players
Telco energy platforms are emerging as the next growth engine. Telco energy platforms align utilities, HEPs and networks to turn connectivity into daily household value.

Marcellus Louroza
Dec 32 min read


Energy SaaS for HEMS: One App, Real Savings, Less Hassle
Energy SaaS makes home energy simple. Energy SaaS turns HEMS into one service that coordinates solar, batteries, EV charging and heating to cut costs automatically.

Marcellus Louroza
Dec 12 min read


Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.

Marcellus Louroza
Nov 282 min read


HEMS Cybersecurity: The Hidden Weak Spot of the Smart Home
HEMS cybersecurity is often overlooked in connected homes. HEMS cybersecurity must be built in so automation stays safe, private and reliable as devices and cloud platforms scale.

Marcellus Louroza
Nov 262 min read


Forced Energy Transition: lessons from history, markets, and policy
Forced energy transition debates often miss commercial fundamentals. Forced energy transition framed around intermittent supply struggles when availability, reliability and affordability are misaligned with demand.

Marcellus Louroza
Nov 192 min read


Home Energy Platforms: HEPs to Telcos — Don’t Wait, Partner Now
Home energy platforms are where telcos turn connectivity into revenue. Home energy platforms bundle solar, EVs, heat pumps, meters and AI so households save money, shift load, and help the grid.

Marcellus Louroza
Nov 32 min read


Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.

Marcellus Louroza
Oct 125 min read


AI energy management in Europe: platforms, savings and real-world traction
Europe is moving from pure generation buildout to orchestration. This piece shows how AI energy management, VPPs and flexibility markets are already cutting bills, stabilising grids and accelerating decarbonisation—with links to the platforms doing it.

Marcellus Louroza
Oct 62 min read


Blockchain in the energy market: beyond the hype, what works in practice?
Article on what actually works in blockchain + AI for P2P energy trading, citing SunContract, Power Ledger, Quartierstrom, Equigy, and Energy Web.

Marcellus Louroza
Oct 69 min read


Brazil Energy Market: Top Strategies for Success in Renewable Energy Transition" — why Europe should care now?
Brazil is on the verge of an energy revolution, with over 88 million consumers and rapid market changes. This is a unique opportunity for early movers to shape the future of a dynamic sector, echoing Europe's past liberalization.

Marcellus Louroza
Oct 13 min read


How Prosumers Are Powering the Future of Distributed Energy Resources (DER)
Distributed Energy Resources (DER) are empowering prosumers to lead the clean energy transition. With HEMS, AI, and blockchain, homes are becoming microgrids that generate, optimize, and trade energy in real time.

Marcellus Louroza
Sep 282 min read


The Green Hangover: Balancing Enthusiasm with Economic Realities in the Energy Transition
The green hangover captures the gap between climate exuberance and execution. As rates rise and supply chains bite, the green hangover forces a pivot to unit economics, firm capacity, and interoperable demand flexibility.

Marcellus Louroza
Sep 262 min read


Why Energy UX in Home Energy Management Systems (HEMS) Must Be as Intuitive as Spotify
Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.

Marcellus Louroza
Sep 252 min read


The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


Electricity Market Liberalization: How Quantum Tech Could Redefine Brazil’s Energy Future
Brazil's electricity market liberalization is accelerating — and the next leap could come from quantum-powered platforms that transform trading, demand, and grid flexibility.

Marcellus Louroza
Sep 102 min read


Why Utilities Must Own the Customer Interface in the Era of Energy Platforms
As energy transitions to platform-based services, controlling the customer interface becomes a strategic necessity. Learn how utilities can stay competitive by partnering with software platforms like Kraken and focusing on digital UX.
🔹 6. 30 SEO Tags (comma-separated):
customer interface, energy platforms, energy UX, HEMS, Kraken technology, Octopus Energy, tado, Hive Centrica, smart energy apps, utility OS, smart grid software, DER orchestration, VPP, billing modernizati

Marcellus Louroza
Sep 82 min read


The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.

Marcellus Louroza
Sep 71 min read


Electricity Market Liberalization: Austria’s Playbook for Brazil
Brazil is opening its power sector. Austria did it in 2001 and built a consumer-first, competitive model. This guide extracts the most actionable lessons—process, regulation, technology, and market design—to accelerate Brazil’s transition.

Marcellus Louroza
Aug 243 min read


Electricity Market Liberalization: What Brazil Can Learn from Austria’s Energy Reform
Austria’s electricity market reform offers valuable insights for Brazil’s transition toward a more competitive, consumer-driven, and sustainable energy future

Marcellus Louroza
Aug 202 min read
bottom of page
