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Digital Energy Consultancies: The Orchestrators of HEMS Adoption in Europe
Digital energy consultancies bridge invention and adoption. Digital energy consultancies turn HEMS PoCs into bankable roll-outs by aligning DSOs, retailers, standards, and UX.

Marcellus Louroza
Nov 282 min read


HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.

Marcellus Louroza
Nov 212 min read


Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.

Marcellus Louroza
Oct 125 min read


The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


Energy Management System in Brazil: From Smart Gadgets to Real Savings
Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.

Marcellus Louroza
Aug 123 min read


SEB liberalization in Brazil: from 89M consumers to a multi-million prosumer economy
Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.

Marcellus Louroza
Jul 312 min read


Home Energy Management System (HEMS): From Fragmentation to a Scalable, Open Ecosystem
Residential energy is a scale game. This article shows how a home energy management system—built on open standards, simple UX, and cross-industry partnerships—can cross the adoption chasm and unlock mass-market savings and flexibility.

Marcellus Louroza
Jul 12 min read
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