Power Retail & Flexibility

Brazil is entering a new market-opening cycle. SEB liberalization can surpass the 1990s telecom surge by unlocking investment, competition, and advanced energy services for 89 million electricity customers, with distributed solar and storage at the core.

Brazil’s power market is opening at the same time GDP expands 3–4% annually, creating a once-in-a-generation window for storage, EMS, grid digitalization, and retail innovation. Early movers in SEB liberalization can lock in standards, customer relationships, and long-term contracts.

Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.

Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.