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Sales & Negotiation

Book cover of “Flip the Script” by Oren Klaff—bright yellow background, bold black vertical title, subtitle “Getting People to Think Your Idea Is Their Idea,” with “From the bestselling author of Pitch Anything” at the top and a Jonah Berger endorsement at the bottom

Book cover of “Flip the Script” by Oren Klaff—bright yellow background, bold black vertical title, subtitle “Getting People to Think Your Idea Is Their Idea,” with “From the bestselling author of Pitch Anything” at the top and a Jonah Berger endorsement at the bottom

The pitch isn’t the slides—it’s the psychology

This article explains how pitch psychology, frame control, status dynamics, and curiosity loops—popularized by Oren Klaff—turn dense decks into decisive yeses, with practical steps and links.

Strategy & Leadership

Marcellus Louroza

Aug 292 min read

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