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Blockchain in the energy market: beyond the hype, what works in practice?
Article on what actually works in blockchain + AI for P2P energy trading, citing SunContract, Power Ledger, Quartierstrom, Equigy, and Energy Web.

Marcellus Louroza
Oct 69 min read


Brazil Energy Market: Top Strategies for Success in Renewable Energy Transition" — why Europe should care now?
Brazil is on the verge of an energy revolution, with over 88 million consumers and rapid market changes. This is a unique opportunity for early movers to shape the future of a dynamic sector, echoing Europe's past liberalization.

Marcellus Louroza
Oct 13 min read


How Prosumers Are Powering the Future of Distributed Energy Resources (DER)
Distributed Energy Resources (DER) are empowering prosumers to lead the clean energy transition. With HEMS, AI, and blockchain, homes are becoming microgrids that generate, optimize, and trade energy in real time.

Marcellus Louroza
Sep 282 min read


Energy SaaS: turning kilowatts into data, services, and scale
See how energy SaaS combines cloud, APIs, and AI to automate EV charging, heat pumps, and batteries, creating recurring revenue and simple customer experiences while supporting a smarter grid.

Marcellus Louroza
Sep 283 min read


Digital Energy Transformation: why consultancies turn pilots into products
Discover how consultancies de-risk HEMS programs, integrate IoT, SaaS, AI, and cybersecurity, and convert pilots into market-ready, cloud-first services that customers actually use.

Marcellus Louroza
Sep 273 min read


The Green Hangover: Balancing Enthusiasm with Economic Realities in the Energy Transition
The green hangover captures the gap between climate exuberance and execution. As rates rise and supply chains bite, the green hangover forces a pivot to unit economics, firm capacity, and interoperable demand flexibility.

Marcellus Louroza
Sep 262 min read


Why Energy UX in Home Energy Management Systems (HEMS) Must Be as Intuitive as Spotify
Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.

Marcellus Louroza
Sep 252 min read


Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.

Marcellus Louroza
Sep 212 min read


Kraken Energy Platform: the OS powering the utility shift
A clear look at why the Kraken Energy Platform—built inside Octopus Energy Group
—is becoming the go-to operating system for utilities, replacing patchwork apps with one scalable core.

Marcellus Louroza
Sep 192 min read


Energy Utility Platforms: why the platform path wins by 2035
This article compares two futures for power companies—pipes or platforms—and explains, in simple terms, why Energy Utility Platforms tend to grow faster, earn more, and keep customers happier.

Marcellus Louroza
Sep 182 min read


The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


Electricity Market Liberalization: How Quantum Tech Could Redefine Brazil’s Energy Future
Brazil's electricity market liberalization is accelerating — and the next leap could come from quantum-powered platforms that transform trading, demand, and grid flexibility.

Marcellus Louroza
Sep 102 min read


Why the energy digital transition won’t mirror telecom 1:1
Europe’s unbundled power markets and explicit reliability payments mean utilities won’t become “dumb pipes.” Value is shifting to platforms like Kraken, DERMS such as EnergyHub, and HEMS leaders (ecobee, Vivint, Tibo) that orchestrate DERs at scale.

Marcellus Louroza
Sep 92 min read


Why Utilities Must Own the Customer Interface in the Era of Energy Platforms
As energy transitions to platform-based services, controlling the customer interface becomes a strategic necessity. Learn how utilities can stay competitive by partnering with software platforms like Kraken and focusing on digital UX.
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customer interface, energy platforms, energy UX, HEMS, Kraken technology, Octopus Energy, tado, Hive Centrica, smart energy apps, utility OS, smart grid software, DER orchestration, VPP, billing modernizati

Marcellus Louroza
Sep 82 min read


The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.

Marcellus Louroza
Sep 71 min read


The pitch isn’t the slides—it’s the psychology
This article explains how pitch psychology, frame control, status dynamics, and curiosity loops—popularized by Oren Klaff—turn dense decks into decisive yeses, with practical steps and links.

Marcellus Louroza
Aug 292 min read


Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.

Marcellus Louroza
Aug 263 min read


Electricity Market Liberalization: Austria’s Playbook for Brazil
Brazil is opening its power sector. Austria did it in 2001 and built a consumer-first, competitive model. This guide extracts the most actionable lessons—process, regulation, technology, and market design—to accelerate Brazil’s transition.

Marcellus Louroza
Aug 243 min read


Smart Meter Adoption: From Devices to Data-Driven Energy Markets
Brazil’s market opening will coincide with mass smart meter adoption. This convergence can unlock dynamic pricing, automated HEMS, flexibility services, and a new data economy for retailers and tech players.

Marcellus Louroza
Aug 213 min read


Electricity Market Liberalization: What Brazil Can Learn from Austria’s Energy Reform
Austria’s electricity market reform offers valuable insights for Brazil’s transition toward a more competitive, consumer-driven, and sustainable energy future

Marcellus Louroza
Aug 202 min read
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