Energy data monetization will drive the next winners in Brazil’s liberalized power market, turning smart-meter and HEMS data into everyday services, bundles, and measurable value.

Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.