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The Green Hangover: Balancing Enthusiasm with Economic Realities in the Energy Transition
The green hangover captures the gap between climate exuberance and execution. As rates rise and supply chains bite, the green hangover forces a pivot to unit economics, firm capacity, and interoperable demand flexibility.

Marcellus Louroza
Sep 262 min read


Food Energy Nexus: Fertilizer Reality and a Pragmatic Transition
Feeding billions depends on energy. This article explains the food energy nexus—how ammonia and synthetic fertilizers rely on affordable energy—and outlines a pragmatic path that protects yields while decarbonization scales.

Marcellus Louroza
May 42 min read


Energy Transition Economics: From Easy Substitutions to Hard-to-Abate Realities
Energy transition economics explains why some swaps—like electric lighting—scale fast while others (ammonia, steel, aviation) remain costly. Energy transition economics helps separate quick wins from hard-to-abate sectors.

Marcellus Louroza
Jul 9, 20232 min read


Global Oil Demand: Why Replacing Oil Is Harder Than It Looks
Global oil demand still tops 100 mb/d, and global oil demand endures because oil combines energy density, logistics, and affordability that many alternatives haven’t yet matched at scale.

Marcellus Louroza
Jul 4, 20232 min read
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