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Electricity Market Liberalization: Austria’s Playbook for Brazil
Brazil is opening its power sector. Austria did it in 2001 and built a consumer-first, competitive model. This guide extracts the most actionable lessons—process, regulation, technology, and market design—to accelerate Brazil’s transition.

Marcellus Louroza
Aug 243 min read


Electricity Market Liberalization: What Brazil Can Learn from Austria’s Energy Reform
Austria’s electricity market reform offers valuable insights for Brazil’s transition toward a more competitive, consumer-driven, and sustainable energy future

Marcellus Louroza
Aug 202 min read


Brazil Electricity Liberalization: Telecom’s Playbook for a $200B Energy Boom
Brazil’s power market is opening to all consumers. Drawing on the telecom playbook, brazil electricity liberalization can unlock investment, innovation, and lower bills—while advancing decarbonization and digitalization.

Marcellus Louroza
Aug 143 min read


Brazil Electricity Liberalization Market Size: The $200B Opportunity Explained
Investors ask the same thing about Brazil’s power reform—what’s the real market size? This breakdown quantifies DG, storage, EMS, VPP, and retail trading to frame a $200B decade-long opportunity.

Marcellus Louroza
Aug 103 min read


Brazil Energy Market Deregulation: A Software-Driven Flexibility Opportunity
Brazil’s retail energy opening mirrors the telecom revolution—only this time it’s digital-first. This article shows how Brazil energy market deregulation enables SaaS-led flexibility, DER aggregation, and new retail models across 85+ million homes.

Marcellus Louroza
Jun 262 min read


P2P Energy Trading and Utilities: From Centralized Operators to Distributed Platform Enablers
Decentralization is flipping the utility model. This article explains how p2p energy trading and DER platforms let utilities evolve into market enablers—operating trusted infrastructure, monetizing flexibility, and accelerating renewables.

Marcellus Louroza
Jun 222 min read
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