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Why Energy UX in Home Energy Management Systems (HEMS) Must Be as Intuitive as Spotify
Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.

Marcellus Louroza
Sep 252 min read


The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.

Marcellus Louroza
Sep 71 min read


Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.

Marcellus Louroza
Aug 263 min read


HEMS in Brazil: The Digital Brain of a Liberalized Energy Market
Market opening plus smart meters and booming rooftop PV will make HEMS in Brazil the control center of the future household—automating savings, enabling P2P trading, and unlocking flexibility services for retailers and grids.

Marcellus Louroza
Aug 173 min read


Energy Management System in Brazil: From Smart Gadgets to Real Savings
Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.

Marcellus Louroza
Aug 123 min read


AI-Driven HEMS: How Europe’s Smart Homes Are Powering the Next Energy Wave
Across Europe, ai-driven hems are moving beyond gadgets to outcomes—syncing PV, batteries, EVs, heat pumps, and dynamic tariffs. With automation and open standards, ai-driven hems cut bills, raise self-consumption, and enable flexibility.

Marcellus Louroza
Jul 16, 20232 min read
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