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Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.

Marcellus Louroza
Sep 212 min read


The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.

Marcellus Louroza
Sep 71 min read


Electricity Market Liberalization: What Brazil Can Learn from Austria’s Energy Reform
Austria’s electricity market reform offers valuable insights for Brazil’s transition toward a more competitive, consumer-driven, and sustainable energy future

Marcellus Louroza
Aug 202 min read


Smart Energy Management in Cities: Dynamic Tariffs and Urban Sustainability
Cities are ground zero for the clean-energy shift. This article explains how smart energy management, dynamic tariffs, and local renewables can cut peaks, lower bills, and accelerate decarbonization while improving urban resilience and equity.

Marcellus Louroza
Jul 82 min read


Vaclav Smil Energy Transitions: Pragmatism, Systems Thinking, and Real-World Constraints
Hype doesn’t power grids—systems do. This article explains how vaclav smil energy transitions thinking grounds strategy in physics, capital turnover, and social realities, guiding credible policies and investments.

Marcellus Louroza
Jun 102 min read
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