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Kraken Energy Platform: the OS powering the utility shift
A clear look at why the Kraken Energy Platform—built inside Octopus Energy Group
—is becoming the go-to operating system for utilities, replacing patchwork apps with one scalable core.

Marcellus Louroza
Sep 192 min read


Electricity Market Liberalization: Austria’s Playbook for Brazil
Brazil is opening its power sector. Austria did it in 2001 and built a consumer-first, competitive model. This guide extracts the most actionable lessons—process, regulation, technology, and market design—to accelerate Brazil’s transition.

Marcellus Louroza
Aug 243 min read


Smart Meter Adoption: From Devices to Data-Driven Energy Markets
Brazil’s market opening will coincide with mass smart meter adoption. This convergence can unlock dynamic pricing, automated HEMS, flexibility services, and a new data economy for retailers and tech players.

Marcellus Louroza
Aug 213 min read
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