top of page


HEMS at the Edge: The Fastest, Cheapest Energy Efficiency We’re Not Using
HEMS energy efficiency turns household automation into measurable grid value—shifting loads, cutting peaks, and delivering verified savings without new plants or heavy capex.

Marcellus Louroza
Jan 122 min read


Energy Data Monetization in Brazil: turning terabytes into value in a liberalized Brazilian Energy Sector - BES
Energy data monetization will drive the next winners in Brazil’s liberalized power market, turning smart-meter and HEMS data into everyday services, bundles, and measurable value.

Marcellus Louroza
Dec 22, 20252 min read


HEMS Operating System: The OS of the Decentralized Grid
HEMS operating system is emerging as the orchestration layer of decentralized energy. HEMS operating system unifies AI, blockchain, tariffs and devices so homes trade, store and use power autonomously.

Marcellus Louroza
Dec 5, 20252 min read


HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.

Marcellus Louroza
Nov 21, 20252 min read


Brazil energy liberalization: lessons from Europe for a resilient transition
Brazil energy liberalization is at an inflection point as the free market opens to all users. Brazil energy liberalization can leverage Europe’s playbook to build a balanced, tech-enabled ecosystem.

Marcellus Louroza
Oct 30, 20252 min read
bottom of page
