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Residential demand-side management: the fastest, cheapest transition tool we’re not using
Residential demand-side management shifts loads, cuts peaks, and delivers verified savings—turning HEMS automation into the cheapest, fastest lever of the energy transition.

Marcellus Louroza
Jan 152 min read


HEMS at the Edge: The Fastest, Cheapest Energy Efficiency We’re Not Using
HEMS energy efficiency turns household automation into measurable grid value—shifting loads, cutting peaks, and delivering verified savings without new plants or heavy capex.

Marcellus Louroza
Jan 122 min read


Energy Data Monetization in Brazil: turning terabytes into value in a liberalized Brazilian Energy Sector - BES
Energy data monetization will drive the next winners in Brazil’s liberalized power market, turning smart-meter and HEMS data into everyday services, bundles, and measurable value.

Marcellus Louroza
Dec 22, 20252 min read


Brazil Free Energy Market: Why Low-Voltage Choice Will Scale with UX and Incentives
Brazil free energy market is arriving for low-voltage users. Brazil free energy market success will hinge on UX-centric offers that automate choices and certify real savings.

Marcellus Louroza
Dec 16, 20252 min read


Energy SaaS: Turning Kilowatts into Data Streams
Energy SaaS is redefining how value is created in power markets. Energy SaaS shifts focus from hardware to cloud services that forecast, optimize and settle energy in real time.

Marcellus Louroza
Dec 8, 20252 min read


HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.

Marcellus Louroza
Nov 21, 20252 min read
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