Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.

Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.

Norway and Sweden proved that retail power can be app-first and data-driven. Brazil’s high smartphone adoption and upcoming market opening make real-time energy the fastest path to loyalty, savings, and flexibility.

Across Europe, ai-driven hems are moving beyond gadgets to outcomes—syncing PV, batteries, EVs, heat pumps, and dynamic tariffs. With automation and open standards, ai-driven hems cut bills, raise self-consumption, and enable flexibility.