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The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


The Rise of Home Energy Management Systems (HEMS) in the Smart Energy Revolution
Home Energy Management Systems (HEMS) are rapidly transforming how consumers interact with energy. With rising electricity prices and the electrification of homes, HEMS offer smart, data-driven control that integrates with solar, batteries, EVs, and AI to create sustainable, optimized energy ecosystems.

Marcellus Louroza
Sep 71 min read


Electricity Market Liberalization: What Brazil Can Learn from Austria’s Energy Reform
Austria’s electricity market reform offers valuable insights for Brazil’s transition toward a more competitive, consumer-driven, and sustainable energy future

Marcellus Louroza
Aug 202 min read
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