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AI energy management in Europe: platforms, savings and real-world traction
Europe is moving from pure generation buildout to orchestration. This piece shows how AI energy management, VPPs and flexibility markets are already cutting bills, stabilising grids and accelerating decarbonisation—with links to the platforms doing it.

Marcellus Louroza
Oct 62 min read


Energy SaaS: turning kilowatts into data, services, and scale
See how energy SaaS combines cloud, APIs, and AI to automate EV charging, heat pumps, and batteries, creating recurring revenue and simple customer experiences while supporting a smarter grid.

Marcellus Louroza
Sep 283 min read


Digital Energy Transformation: why consultancies turn pilots into products
Discover how consultancies de-risk HEMS programs, integrate IoT, SaaS, AI, and cybersecurity, and convert pilots into market-ready, cloud-first services that customers actually use.

Marcellus Louroza
Sep 273 min read


Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.

Marcellus Louroza
Sep 212 min read


Why the energy digital transition won’t mirror telecom 1:1
Europe’s unbundled power markets and explicit reliability payments mean utilities won’t become “dumb pipes.” Value is shifting to platforms like Kraken, DERMS such as EnergyHub, and HEMS leaders (ecobee, Vivint, Tibo) that orchestrate DERs at scale.

Marcellus Louroza
Sep 92 min read


Smart Energy Ecosystems: From B2B Utilities to B2C Platforms
Energy is moving from utility-centred B2B silos to consumer-driven platforms. This article explains how smart energy ecosystems—built like smartphone app stores—unlock adoption, engagement and savings.

Marcellus Louroza
Aug 263 min read


Brazil Energy Market Deregulation: A Software-Driven Flexibility Opportunity
Brazil’s retail energy opening mirrors the telecom revolution—only this time it’s digital-first. This article shows how Brazil energy market deregulation enables SaaS-led flexibility, DER aggregation, and new retail models across 85+ million homes.

Marcellus Louroza
Jun 262 min read


AI in Energy Trading: Forecasting, Bidding, and the Rise of Participatory Markets
Algorithms are taking center stage. This article shows how ai in energy trading delivers better forecasts, automated bids, and P2P enablement—while regulators and cybersecurity keep the rails safe.

Marcellus Louroza
Jun 152 min read


Energy Data as Strategy: Analytics, Markets, and the Three Pillars—Availability, Affordability, Security
In modern power systems, decisions live and die on data. This piece shows how energy data—collected from meters, devices, and markets—drives forecasting, tariffs, DER orchestration, and investment that deliver reliable, affordable power.

Marcellus Louroza
Jun 122 min read


Energy Management Systems: Smart Control for Reliable, Low-Carbon Power
Digital control is now the glue of modern power. This article shows how energy management systems connect HEMS, BEMS, and IMES to orchestrate PV, batteries, EVs, and flexible loads—cutting costs while boosting reliability and decarbonization.

Marcellus Louroza
May 252 min read


Pragmatic Energy Strategy: Meeting Surging Demand while Keeping Power Affordable and Reliable
Digital loads are exploding. This article argues that a pragmatic energy strategy—grounded in portfolio planning, firm capacity, storage, and flexibility—keeps AI, 5G, and industry powered without blowing up affordability or reliability.

Marcellus Louroza
May 182 min read


Grid Flexibility SaaS: The Digital Backbone for Renewable, Decentralized Power
As renewables surge, operators need software that turns data into dependable capacity. This article shows how grid flexibility saas enables forecasting, DER orchestration, demand response, and settlement at scale.

Marcellus Louroza
May 132 min read


P2P Energy Trading: Unlocking the Potential of Decentralized Markets
Local energy markets are moving mainstream. This article shows how p2p energy trading empowers prosumers, lowers bills, and boosts renewable integration—when paired with open standards, secure settlement, and supportive regulation.

Marcellus Louroza
May 112 min read


Standardized Communication Protocols in Energy Management: Unlocking Efficiency and Interoperability
Fragmented device languages stall EMS at scale. This article shows how standardized communication protocols enable seamless HEMS/BEMS/IMES integration, lower costs, and open the door to flexibility markets and virtual power plants.

Marcellus Louroza
May 62 min read


Decentralized Utilities: How Grid Operators Stay Essential in a Prosumer Era
As rooftop PV and batteries spread, decentralized utilities that pivot from commodity supply to energy services—flexibility, EMS, and P2P platforms—will anchor reliability, affordability, and decarbonization.

Marcellus Louroza
Apr 272 min read


AI in Energy Management: Smarter Grids, Smarter Choices
As HEMS, DERs, and digital markets scale, ai in energy management turns meter/device data into accurate forecasts and automated actions—cutting costs, integrating renewables, and boosting reliability.

Marcellus Louroza
Apr 242 min read


Dynamic Tariffs and AI in EMS: From Smart Pricing to Self-Optimizing Homes and Grids
Dynamic tariffs and ai are fast becoming the operating system of modern EMS. By syncing devices with live prices and forecasts, dynamic tariffs and ai unlock bigger savings, higher self-consumption, and more reliable renewable integration.

Marcellus Louroza
Jul 18, 20232 min read


HEMS Cybersecurity: The Missing Layer in the Evolution of Home Energy Management
As PV, batteries, heat pumps and EV chargers connect to the cloud, hems cybersecurity becomes inseparable from optimization. Strong identity, encryption, and secure updates keep homes safe while enabling flexible, low-carbon participation.

Marcellus Louroza
Jul 13, 20232 min read
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