Energy Market Reform

Brazil is opening its power sector. Austria did it in 2001 and built a consumer-first, competitive model. This guide extracts the most actionable lessons—process, regulation, technology, and market design—to accelerate Brazil’s transition.

Market opening plus smart meters and booming rooftop PV will make HEMS in Brazil the control center of the future household—automating savings, enabling P2P trading, and unlocking flexibility services for retailers and grids.

Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.