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Energy Retail and Market Design


Smart Meter Adoption: From Devices to Data-Driven Energy Markets
Brazil’s market opening will coincide with mass smart meter adoption. This convergence can unlock dynamic pricing, automated HEMS, flexibility services, and a new data economy for retailers and tech players.

Marcellus Louroza
Aug 213 min read


Brazil Electricity Liberalization: Telecom’s Playbook for a $200B Energy Boom
Brazil’s power market is opening to all consumers. Drawing on the telecom playbook, brazil electricity liberalization can unlock investment, innovation, and lower bills—while advancing decarbonization and digitalization.

Marcellus Louroza
Aug 143 min read


Brazil Electricity Liberalization Market Size: The $200B Opportunity Explained
Investors ask the same thing about Brazil’s power reform—what’s the real market size? This breakdown quantifies DG, storage, EMS, VPP, and retail trading to frame a $200B decade-long opportunity.

Marcellus Louroza
Aug 103 min read


SEB liberalization in Brazil: from 89M consumers to a multi-million prosumer economy
Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.

Marcellus Louroza
Jul 312 min read


Pragmatic Energy Strategy: Meeting Surging Demand while Keeping Power Affordable and Reliable
Digital loads are exploding. This article argues that a pragmatic energy strategy—grounded in portfolio planning, firm capacity, storage, and flexibility—keeps AI, 5G, and industry powered without blowing up affordability or reliability.

Marcellus Louroza
May 182 min read
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