top of page
All Posts


HEMS in Brazil: The Digital Brain of a Liberalized Energy Market
Market opening plus smart meters and booming rooftop PV will make HEMS in Brazil the control center of the future household—automating savings, enabling P2P trading, and unlocking flexibility services for retailers and grids.

Marcellus Louroza
Aug 173 min read


Brazil Electricity Liberalization: Telecom’s Playbook for a $200B Energy Boom
Brazil’s power market is opening to all consumers. Drawing on the telecom playbook, brazil electricity liberalization can unlock investment, innovation, and lower bills—while advancing decarbonization and digitalization.

Marcellus Louroza
Aug 143 min read


Energy Management System in Brazil: From Smart Gadgets to Real Savings
Smart homes go mainstream when prices move hourly. With liberalization, dynamic tariffs and PV growth, an Energy Management System in Brazil can automate savings for households and open new data businesses for retailers.

Marcellus Louroza
Aug 123 min read


Brazil Electricity Liberalization Market Size: The $200B Opportunity Explained
Investors ask the same thing about Brazil’s power reform—what’s the real market size? This breakdown quantifies DG, storage, EMS, VPP, and retail trading to frame a $200B decade-long opportunity.

Marcellus Louroza
Aug 103 min read


Real-Time Energy: Nordic Playbook for Brazil’s Consumer Engagement
Norway and Sweden proved that retail power can be app-first and data-driven. Brazil’s high smartphone adoption and upcoming market opening make real-time energy the fastest path to loyalty, savings, and flexibility.

Marcellus Louroza
Aug 72 min read


SEB liberalization: Brazil’s next trillion-reais opening for energy services and prosumers
Brazil is entering a new market-opening cycle. SEB liberalization can surpass the 1990s telecom surge by unlocking investment, competition, and advanced energy services for 89 million electricity customers, with distributed solar and storage at the core.

Marcellus Louroza
Aug 53 min read


SEB liberalization: why Brazil’s power-market opening dwarfs past booms
Brazil’s power market is opening at the same time GDP expands 3–4% annually, creating a once-in-a-generation window for storage, EMS, grid digitalization, and retail innovation. Early movers in SEB liberalization can lock in standards, customer relationships, and long-term contracts.

Marcellus Louroza
Aug 33 min read


SEB liberalization in Brazil: from 89M consumers to a multi-million prosumer economy
Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.

Marcellus Louroza
Jul 312 min read


BES liberalization in Brazil: why Europe should act before the rules harden
Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.

Marcellus Louroza
Jul 290 min read


Energy transition realism: a balanced path beats wishful thinking
Energy policy is sprinting ahead of physics and economics. Energy transition realism argues for sequencing renewables with firm low-carbon power and market design that protects reliability and affordability.

Marcellus Louroza
Jul 270 min read


EMS interoperability: the missing link for scalable home energy management
Interoperability in Energy Management Systems (EMS) is the key to making solar, storage, EV charging and smart loads work together. This guide explains what blocks integration today and which open standards and alliances are fixing it.

Marcellus Louroza
Jul 171 min read


Energiewende realism: beyond slogans to a workable energy mix
A career across telecom and power taught me this: technology shifts only stick when economics and reliability line up. Energiewende realism asks us to pair renewables with firm power, storage, and sound market design—so the lights stay on as costs fall.

Marcellus Louroza
Jul 122 min read


Smart Energy Management in Cities: Dynamic Tariffs and Urban Sustainability
Cities are ground zero for the clean-energy shift. This article explains how smart energy management, dynamic tariffs, and local renewables can cut peaks, lower bills, and accelerate decarbonization while improving urban resilience and equity.

Marcellus Louroza
Jul 82 min read


Energy Market Balancing: Local Renewables, Global Grids, and Smart Flexibility
Balancing localized renewables with interconnected wholesale markets is now critical. This article shows how energy market balancing, flexibility services, storage, and cross-border trade keep grids reliable while cutting costs and emissions.

Marcellus Louroza
Jul 62 min read


Decarbonizing Heavy Industry: Hydrogen, CCS, and the New Industrial Playbook
Hard-to-abate sectors drive nearly a third of global emissions. This article explains how decarbonizing heavy industry with hydrogen, CCS, electrification, and smart policy can deliver competitive, low-carbon materials at scale.

Marcellus Louroza
Jul 32 min read


Home Energy Management System (HEMS): From Fragmentation to a Scalable, Open Ecosystem
Residential energy is a scale game. This article shows how a home energy management system—built on open standards, simple UX, and cross-industry partnerships—can cross the adoption chasm and unlock mass-market savings and flexibility.

Marcellus Louroza
Jul 12 min read


Pragmatic Energy Transition: Balancing Climate Ambition with Affordability and Security
Ambition without realism backfires. This article argues for a pragmatic energy transition—sequencing renewables, storage, nuclear, and firm capacity while protecting affordability, reliability, and social equity.

Marcellus Louroza
Jun 302 min read


Brazil Energy Market Deregulation: A Software-Driven Flexibility Opportunity
Brazil’s retail energy opening mirrors the telecom revolution—only this time it’s digital-first. This article shows how Brazil energy market deregulation enables SaaS-led flexibility, DER aggregation, and new retail models across 85+ million homes.

Marcellus Louroza
Jun 262 min read


Renewable Energy Subsidies: Costs, Market Signals, and Smarter Incentives
Subsidies helped launch clean power at scale, but the bill is uneven. This article examines how renewable energy subsidies can evolve—phasing out blanket support, rewarding efficiency, and protecting households.

Marcellus Louroza
Jun 242 min read


Collaborative Energy Transition: Building a Global Network for Decarbonization and Security
Global decarbonization needs coordination at scale. This article shows how a collaborative energy transition—uniting governments, companies, and regulators—accelerates innovation, reduces costs, and strengthens security.

Marcellus Louroza
Jun 242 min read
bottom of page
