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Residential demand-side management: the fastest, cheapest transition tool we’re not using
Residential demand-side management shifts loads, cuts peaks, and delivers verified savings—turning HEMS automation into the cheapest, fastest lever of the energy transition.

Marcellus Louroza
Jan 152 min read


Energy Data Monetization in Brazil: turning terabytes into value in a liberalized Brazilian Energy Sector - BES
Energy data monetization will drive the next winners in Brazil’s liberalized power market, turning smart-meter and HEMS data into everyday services, bundles, and measurable value.

Marcellus Louroza
Dec 22, 20252 min read


HEMS Operating System: The OS of the Decentralized Grid
HEMS operating system is emerging as the orchestration layer of decentralized energy. HEMS operating system unifies AI, blockchain, tariffs and devices so homes trade, store and use power autonomously.

Marcellus Louroza
Dec 5, 20252 min read


AI in HEMS: From Reactive Bills to Proactive Energy
AI in HEMS turns home energy from reactive to predictive. AI in HEMS uses machine learning to plan charging, heating and storage before the user even thinks about it.

Marcellus Louroza
Nov 24, 20252 min read


HEMS User UX of Energy Experience: Why Energy Needs a Spotify Moment, Not Spreadsheets
HEMS user experience now determines who scales in residential energy. HEMS user experience must shift from dense dashboards to personalized automation that ordinary households use daily.

Marcellus Louroza
Nov 21, 20252 min read


Energy Transition, Not an App Update: Lessons from Real Transitions
Energy transition is not an instant upgrade; energy transition is a long, iterative shift marked by trade-offs, learning and system constraints.

Marcellus Louroza
Nov 12, 20252 min read
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