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Residential demand-side management: the fastest, cheapest transition tool we’re not using
Residential demand-side management shifts loads, cuts peaks, and delivers verified savings—turning HEMS automation into the cheapest, fastest lever of the energy transition.

Marcellus Louroza
Jan 152 min read


Energy Data Monetization in Brazil: turning terabytes into value in a liberalized Brazilian Energy Sector - BES
Energy data monetization will drive the next winners in Brazil’s liberalized power market, turning smart-meter and HEMS data into everyday services, bundles, and measurable value.

Marcellus Louroza
Dec 22, 20252 min read


Brazil Free Energy Market: Why Low-Voltage Choice Will Scale with UX and Incentives
Brazil free energy market is arriving for low-voltage users. Brazil free energy market success will hinge on UX-centric offers that automate choices and certify real savings.

Marcellus Louroza
Dec 16, 20252 min read


Energy SaaS: Turning Kilowatts into Data Streams
Energy SaaS is redefining how value is created in power markets. Energy SaaS shifts focus from hardware to cloud services that forecast, optimize and settle energy in real time.

Marcellus Louroza
Dec 8, 20252 min read


AI in HEMS: From Reactive Bills to Proactive Energy
AI in HEMS turns home energy from reactive to predictive. AI in HEMS uses machine learning to plan charging, heating and storage before the user even thinks about it.

Marcellus Louroza
Nov 24, 20252 min read


Brazil energy liberalization: lessons from Europe for a resilient transition
Brazil energy liberalization is at an inflection point as the free market opens to all users. Brazil energy liberalization can leverage Europe’s playbook to build a balanced, tech-enabled ecosystem.

Marcellus Louroza
Oct 30, 20252 min read
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