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Home Energy Platforms: How Telcos Turn 6G Into Revenue With AI‑Driven HEP Bundles
Home energy platforms are the bridge between faster networks and real revenue. Home energy platforms bundle solar, batteries, EVs, dynamic tariffs, and AI into one simple app that saves money and shifts load.

Marcellus Louroza
Oct 125 min read


Telcos in Energy: How Connectivity Giants Win the Home Energy Platform Race
As households adopt PV, batteries, EVs and smart tariffs, telcos in energy can turn identity, billing, and connectivity into the backbone of home energy platforms—partnering with leading HEMS/VPP software to capture recurring revenue.

Marcellus Louroza
Oct 72 min read


AI energy management in Europe: platforms, savings and real-world traction
Europe is moving from pure generation buildout to orchestration. This piece shows how AI energy management, VPPs and flexibility markets are already cutting bills, stabilising grids and accelerating decarbonisation—with links to the platforms doing it.

Marcellus Louroza
Oct 62 min read


Energy SaaS: turning kilowatts into data, services, and scale
See how energy SaaS combines cloud, APIs, and AI to automate EV charging, heat pumps, and batteries, creating recurring revenue and simple customer experiences while supporting a smarter grid.

Marcellus Louroza
Sep 283 min read


Digital Energy Transformation: why consultancies turn pilots into products
Discover how consultancies de-risk HEMS programs, integrate IoT, SaaS, AI, and cybersecurity, and convert pilots into market-ready, cloud-first services that customers actually use.

Marcellus Louroza
Sep 273 min read


Why Energy UX in Home Energy Management Systems (HEMS) Must Be as Intuitive as Spotify
Home Energy Management Systems (HEMS) are evolving—but their success depends on more than tech. Energy UX is now the competitive edge, turning complex systems into user-friendly tools that empower prosumers through clarity, control, and simplicity.

Marcellus Louroza
Sep 252 min read


Residential energy flexibility: turn your home into a smart earner (and cut your bill)
See how HEMS, dynamic pricing, and virtual power plants shift home loads to cheaper hours, reduce costs, and pay you for helping stabilize the grid—while preserving comfort and control.

Marcellus Louroza
Sep 212 min read


Energy Utility Platforms: why the platform path wins by 2035
This article compares two futures for power companies—pipes or platforms—and explains, in simple terms, why Energy Utility Platforms tend to grow faster, earn more, and keep customers happier.

Marcellus Louroza
Sep 182 min read


The Empowered Energy Consumer is real — and the numbers prove it.
The energy landscape is changing — and so is the role of the consumer. This post explores how The Empowered Energy Consumer is reshaping the grid by leveraging smart tech, dynamic pricing, and flexible energy use. The data proves it: control is shifting from utilities to the hands of everyday people.

Marcellus Louroza
Sep 172 min read


Electricity Market Liberalization: How Quantum Tech Could Redefine Brazil’s Energy Future
Brazil's electricity market liberalization is accelerating — and the next leap could come from quantum-powered platforms that transform trading, demand, and grid flexibility.

Marcellus Louroza
Sep 102 min read


Why the energy digital transition won’t mirror telecom 1:1
Europe’s unbundled power markets and explicit reliability payments mean utilities won’t become “dumb pipes.” Value is shifting to platforms like Kraken, DERMS such as EnergyHub, and HEMS leaders (ecobee, Vivint, Tibo) that orchestrate DERs at scale.

Marcellus Louroza
Sep 92 min read


Why Utilities Must Own the Customer Interface in the Era of Energy Platforms
As energy transitions to platform-based services, controlling the customer interface becomes a strategic necessity. Learn how utilities can stay competitive by partnering with software platforms like Kraken and focusing on digital UX.
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Marcellus Louroza
Sep 82 min read


SEB liberalization: why Brazil’s power-market opening dwarfs past booms
Brazil’s power market is opening at the same time GDP expands 3–4% annually, creating a once-in-a-generation window for storage, EMS, grid digitalization, and retail innovation. Early movers in SEB liberalization can lock in standards, customer relationships, and long-term contracts.

Marcellus Louroza
Aug 33 min read


SEB liberalization in Brazil: from 89M consumers to a multi-million prosumer economy
Brazil’s broad market opening is accelerating a prosumer wave unlike Europe’s slow roll. With PV additions growing 60% year-on-year and millions set to generate, store, and trade power, SEB liberalization is the most dynamic energy shift of the decade.

Marcellus Louroza
Jul 312 min read


BES liberalization in Brazil: why Europe should act before the rules harden
Brazil’s power sector is opening at scale. With 88M consumers, 39% of demand already in the free market, and PL 414 poised to expand access, BES liberalization is a rare entry window for EU retailers, EMS providers, storage firms, and VPP aggregators.

Marcellus Louroza
Jul 290 min read


Smart Energy Management in Cities: Dynamic Tariffs and Urban Sustainability
Cities are ground zero for the clean-energy shift. This article explains how smart energy management, dynamic tariffs, and local renewables can cut peaks, lower bills, and accelerate decarbonization while improving urban resilience and equity.

Marcellus Louroza
Jul 82 min read


Energy Liberalization: Europe’s Blueprint for Competitive, Resilient Markets
From Germany to the UK, energy liberalization has cut bills, boosted innovation, and enabled dynamic tariffs. This piece distills Europe’s lessons so energy liberalization in emerging markets—like Brazil—delivers reliability, consumer protection, and flexibility.

Marcellus Louroza
May 272 min read


Grid Flexibility SaaS: The Digital Backbone for Renewable, Decentralized Power
As renewables surge, operators need software that turns data into dependable capacity. This article shows how grid flexibility saas enables forecasting, DER orchestration, demand response, and settlement at scale.

Marcellus Louroza
May 132 min read


Dynamic Electricity Tariffs: The Catalyst for Consumer Empowerment in Renewable Energy
As smart meters and DERs spread, dynamic electricity tariffs put consumers in control—linking bills to live prices so homes shift usage, monetize exports, and support renewable integration.

Marcellus Louroza
Jul 20, 20232 min read


Dynamic Tariffs and AI in EMS: From Smart Pricing to Self-Optimizing Homes and Grids
Dynamic tariffs and ai are fast becoming the operating system of modern EMS. By syncing devices with live prices and forecasts, dynamic tariffs and ai unlock bigger savings, higher self-consumption, and more reliable renewable integration.

Marcellus Louroza
Jul 18, 20232 min read
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