Brazil’s power market is opening at the same time GDP expands 3–4% annually, creating a once-in-a-generation window for storage, EMS, grid digitalization, and retail innovation. Early movers in SEB liberalization can lock in standards, customer relationships, and long-term contracts.

From Germany to the UK, energy liberalization has cut bills, boosted innovation, and enabled dynamic tariffs. This piece distills Europe’s lessons so energy liberalization in emerging markets—like Brazil—delivers reliability, consumer protection, and flexibility.